Why does it generally work? People may be partially distracted or even mute the volume on their TV, and in some cases, viewers could lose interest before the brand name is shown.
While we won’t unveil all of them in this post, we will discuss one which has been effective for 70% of Tatari clients who have tested it: brand watermarking! See table below.Īcross all A/B tests conducted, the insertion of a brand watermark has been effective for 70% of Tatari clients, with an average response lift of 8% for creatives.
Some of these tested features can drive a 20% higher lift. We then look for all creatives that have the same tag and see if it is correlated with (strong) performance. coupon code, persistent brand watermark, etc.) in every creative that is aired across all our clients. In addition to examining creative de-bias for each client, another method we use to understand what makes an ad creative perform is tagging specific elements (e.g. In this article, we discuss the quantitative aspects and focus on the more objective binary features that can be tested for impact on creative performance. Artistic aspects like tone and production quality are critical to a great creative, but difficult to objectively isolate and measure. These features have helped our clients achieve high response rates and more effectively incorporate student feedback into their continuous improvement efforts.What exactly makes a great ad? Making a powerful creative is both an art and a science, and at Tatari we provide guidance for both. Similarly, instructors and administrators can access EvaluationKIT directly from Moodle to add custom questions to surveys for their courses (if your institution permits this), track response rates, and access results. (You can even choose to require students to take the survey before enabling access to their course materials – a feature that is proven to drive strong response rates.) When they have an active survey to complete, they’ll receive notifications automatically within Moodle and can access and complete their survey without ever having to access another application. In fact, for students, the experience is completely seamless. You can easily import course, student, and instructor enrollment information into your EvaluationKIT survey projects and automatically refresh this data over time to align with add/drops in the selected courses. Our turnkey integration with Moodle makes it easy to get up and running quickly.
This presentation will offer actionable insights that you can apply immediately, as gathering real-time feedback has become even more critical in light of the new challenges and continual change that higher ed is currently facing. Today we work with clients who are on a wide spectrum of Moodle hosting solutions, from those who self-host Moodle, others who use Moodlerooms, and everything in between.Īt this year’s event, we’ll be showcasing EvaluationKIT, our course evaluation and survey solution, which helps faculty and administrators monitor quality and make timely decisions to improve teaching and learning. In 2010, our integration functionality was reviewed and certified and we became an official Moodlerooms integration partner. We’ve spent the last 20 years helping thousands of colleges and universities with solutions that capture and connect data across campus to support assessment and accreditation planning, faculty activity reporting, curriculum and catalog management, and course evaluation and institutional surveys.Īnd for over 10 years, we’ve been focused on offering Moodle institutions the best and most robust integration functionality to support course evaluation. At Watermark, we’re passionate about higher education.
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